Invest In Relationships!

Last month was spent by me in raising money for my Start-up and one thing which I kept sharing with all of my existing & prospective investors was that they aren’t just investing in an idea or the business model, they’re investing in the people behind the idea & the business. In my Business & Personal Life, I have seen many who had invested in relationships have reaped exponential returns.

Now, the most common type of relationship investment is providing resources that are in some way valuable to the other person. This might be offering recommendations, extending your knowledge and expertise, offering contacts that could become connections for that person or it could even be opening up your pocketbook in a traditional sense and offering capital. Ultimately you’re helping them get from where they are, to where they want to go quicker than if they were to do it on their own. You’re helping them overcome the obstacles that stand among them and their goals.

Before Investing in People, it's good to have Relationship Intelligence. Relationship intelligence is all about capturing anything and everything that is unique or important to an individual who you’re looking to invest in be it their dreams, aspirations or the obstacles that stand in their way. A focus on connecting with big names will give you just a tiny fraction of real estate in their minds and in their hearts, but investing in people early before they 10x and make it big is the better play. That investment will grow exponentially over time. Find people who are undervalued, underappreciated, and show great potential, and double down on them. You’ll be glad, you did.

Happy Sunday!! Keep Moving & Smiling!!🏃🏽😊

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