Think Beyond the Obvious!
We launched *Aarambh* Initiative in beginning of October to impact at least one Million Girls/Women become Self-Dependent. We have been working on two themes, 'Beti Padao Beti Bachao' & 'Beti ko Swawlambi Banao' (Educate the Girl, Save the Girl & Help them become Self-Dependent), was the obvious Next Step. Similarly, 'Main Atmanirbhar Bhartiya Nari' is the second obvious theme we have been working on to increase Women Workforce Participation in India. Everyone liked the two themes & our idea to make this a Nation-wide Movement. But we soon realised, that merely creating these two themes will not make this Initiative a Movement. Clearly we needed to look beyond the obvious for what has been missing till now to help increase the Women Workforce Participation in India. We had to keep our mind’s eye open to seeing things others didn't see or have missed. Forming new perspectives using what we see, that others missed, can possibly give us totally dif...